It’s a sad day when a bunch of punk princesses can beat out the queen of the fashion dolls, but sadly that day has come. The Bratz have carved a steady hole into Barbie’s profits and now Mattel, the company that creates Barbie dolls, has confirmed they they lost almost half of their revenue last year.
This is likely due to many factors. The first is the desire of families to scale back spending in light of the current economy. A small Christmas season can certainly create a loss of profits. But far and large, the biggest problem with Barbie profits is the Bratz games.
Barbie games have always been popular with dreamers. Beautiful gowns and princess hair styles are second nature to four and five-year-olds. But when it comes to older girls, they want something with a bit more realism. Even though the Bratz dolls appear to have just walked out of a video game, the large-eyed creature better represent modern culture than the Barbies – especially to the trendier crowd. Barbie games might be classic and beautiful, but they aren’t especially trendy.
No comments:
Post a Comment