Barbie Games Are Getting Classy

A quick stroll down the pink aisle recently made me realize how classy many of the Barbie games have become. There have always been the basic Barbies in their cheerful swimsuits ready for clothing and designs. But with the new black packaging, the elegant line of classy Barbie games impressed me. They were more adult looking than the pink packaged Barbie games.

If I could hazard a guess, I believe Mattel is targeting little girls with their pink boxed Barbies. The princesses and original Barbies in swimsuits and the like are very popular with the little ones. But to reclaim some of the older girl crowd, the company needed something different. The black boxed Barbies are that different. The dolls are sleeker and more sophisticated – just the sort of thing that older girls would be looking for in a fashion doll.