Stop for a moment to think about all of the different toys that have survived over the years or seen a resurgence. Transformers, GI Joes, Strawberry Shortcakes and even the Smurfs have all popped up on toy shelves and they are all great fun. But among these only two types of toys are truly immortal – they will always be popular and always be around. These two are the toy cars and Barbie games. Why are these so timeless? Because they aren’t timeless at all.
Transformers and Strawberry Shortcake are essentially the same toys they were a generation ago when we played with them as children. The Barbie games a decade ago, however, are different from the games of today. And the Barbie games from two generations ago are night and day. The dolls in Barbie games change over time and her fashions change even more. The only other product in the toy aisles that has the same effect are the toy cars that take on the shape and design of popular cars of the decades.
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