Recent news has shown that Barbie has seen an upswing. Barbie games are more popular now than they have been in the last two years and Mattel couldn’t be happier. The Barbie games have struggled in the last ten years as society changed and fierce competition moved in. The Bratz games took sizable portions of the market away from Barbie, but she rebounded in a fierce way by suing for ownership rights of the Bratz games and winning.
So legally, Barbie has been helped along in her popularity by eliminating the competition to a degree, but that’s not all. Barbie has had a dramatic makeover of late and has reached a new place in the hearts of girls. They want her $200 three-story dream house. They are dying for her $80 camper. They want the new and improved fashionista Barbie dolls to grace the interior of those campers and houses. Barbie has been redone to reflect what girls today are looking for in a fashion doll. The more they approve, the more Barbie games will keep moving off the shelves.
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